ABOUT US
Welcome to Florence & Ella, your destination for jewellery that evokes emotions and celebrates individuality. Each piece in our collection is a reflection of our passion for timeless elegance and a commitment to delivering beauty in its purest form.
I take inspiration from the very different countries I've lived in over the last decade, from the UK, Switzerland, France, Singapore and the UAE. To me, jewellery is more than just an accessory, it’s a means of cultural expression, a celebration of milestones, and a way to cherish memories. Whether you’re looking for a statement piece to elevate your style or a thoughtful gift for a loved one, Florence & Ella is here to make your journey unforgettable.
We pride ourselves on blending tradition with innovation, offering designs that are both classic and contemporary. From delicate necklaces to bold rings, every item is crafted to with care and attention, and infused with a touch of class.
My Story
Florence & Ella was born out of a love for the art of jewellery making and a desire to create something special. What started as a small endeavour with a vision to design unique pieces has grown into a brand sought after by customers worldwide.
Our journey began with a deep appreciation for the intricate details and craftsmanship that go into making jewellery. Over the years, I have collaborated with talented artisans, embraced cutting-edge techniques, and curated collections that reflect a perfect blend of tradition and modernity.
Every piece in my collection tells a story of love, passion, creativity, and dedication. From the first sketch to the final polish, we pour our hearts into crafting jewellery that resonates with your style and sentiments.
I am grateful to our customers for being part of this journey and for trusting us to be a part of their special moments. At Florence & Ella we don’t just sell jewellery, we create memories and celebrate life’s precious milestones.


My Purpose
My purpose at Florence & Ella is to create jewellery that resonates with every individual. We aim to provide pieces that are not only visually stunning but also meaningful, empowering you to express your personal style.
I am committed to using high quality materials and skilled craftsmanship to ensure that each item meets the highest standards. My goal is to inspire confidence, spread joy, and leave a lasting impression with every piece of jewellery you wear or gift.
Customer satisfaction is at the heart of everything we do. From the moment you browse our collection to the moment you receive your chosen piece, we strive to deliver an exceptional experience that exceeds your expectations.
My Vision
At Florence & Ella, the vision is of a world where jewellery is more than just an ornament—it’s a symbol of connection, emotion, and individuality. We aspire to be a global leader in the jewellery industry, recognised for our innovative designs, ethical practices, and dedication to customer happiness.
I dream of a future where every customer feels seen, valued, and celebrated through our creations. By embracing sustainability and responsible sourcing, we aim to leave a positive impact on the world while delivering jewellery that stands the test of time.
